TV Advertising is the most effective way to scale your business it allows brands to scale quicky, safely and is the most cost effective way to reach mass audiences in targeted viewing groups from national reach to a specific postcode! Here are 9 facts about TV advertising and the reasons why ALL leading brands choose TV as the core for their marketing.
TV is proven to be the best profit generator. Every £1 spent delivers £1.73. TV accounts for 54% of advertising spend among Ebiquity’s database, yet it is responsible for 71% of total advertising-generated profit.
TV Is the safest lowest risk investment, with the highest likelihood of profit return. Usually 70% over 3-6 months and 86% over 3 years. In fact the average profit ROI over 3 years is £4.20 per £1 spent, the highest ROI of any media.
TV Drives high levels of indirect online response giving you high authority brand recognition while sitting next to your competitors online you’ll be immediately more recognisable. Giving on average a 6 fold increase in your current marketing
TV is the emotional medium allowing you to tap in to the consumers needs, wants and desires to purchase your products. TV ads that evoke emotion more than ads in any other media; they make us laugh, cry or feel emotional
TV advertising has a responsibility to exercise its power and influence with care and is held to a higher standard through strict regulation and viewers know it. As such TV is the most trusted form of advertising and being seen on TV gives brands a stamp of quality and credibility. There’s a reason online brands have flocked to TV and become TV’s biggest category.
Just as it turns people into stars, TV turns brands into household names. Emotive advertising campaigns and those that have fame at the core of their strategy are by far the most effective at creating large business effects like sales and profit. In fact they are 50% more likely to create these effects. And nothing touches our emotions or creates fame like TV.
The average cost of a person seeing your TV advert costs just over half a penny! Delivering the best ROI of all platforms.
TV is enormous, accounting for 37% of the average person’s media day. No other form of advertising can build scale as quickly and powerfully. This is crucial as no-one can truly predict who might end up a customer. Advertising with mass reach builds brand desirability and creates fame, which is the most effective advertising strategy.
Brands that use TV advertising in their marketing see on average a 70% increase in leads and sales. Why do you think all major brands use TV as the core for marketing.
Lets advertisers target down to postcode level and get your brands around the most loved shows for you target demographic without the big price tag attached! Platforms such as ITV Hub, Sky Go, All 4 and My 5 provide safe environments for brands to express themselves. And with high quality television content at your disposal, you’re guaranteed a captive audience.
TV sponsorship is great for boosting frequency. Sponsorship makes it perfect for reinforcing a marketing message and repositioning your brand. It creates trust and fame, whilst allowing brands to associate with popular programming, TV channels, genres and segments.
We will work as a extension of your brand flexibly, transparently and quickly. We will provide you with the very best response driven campiagns and wont stop until you are satifed.
Satifyling all parties, you, your customers and us is the only way to guarantee long term growth!
Our services are designed to amplify your business’s operations, team, and culture to promote exponential levels of success, profits, and growth. Would NOW be a good time to upgrade your business?